Practical tips for making social media manageable and effective.
With the overwhelming number of social
media platforms available, many professionals find themselves feeling either
left behind or inundated. Social media, when used for business, should be
practical. If a network is not making you more efficient, effective, and
connected, then you should discontinue its use. Below are five simple tactics
that you can use to maximize your time on social media.
1. Use LinkedIin Contacts. LinkedIn Contacts work as a customer
relationship management system. Once you enable to feature (at no additional
cost), you are able to make notes about the contact and schedule follow up
calls or emails (one time, or reacurring) empowering you to never lose track of
key contacts. To sign up, visit.contacts.linkedin.com
2. Create Twitter and Facebook Lists. Both Facebook and
Twitter can become overwhelming when personal and business overlap. Use the
lists feature on each network to categorize contacts and simplify your feed.
Want to see the updates from your contacts in the building industry? Both
networks allow you to click on a list to only view updates from contacts you’ve
added to them. Additionally, Facebook allows you to make posts visible to only
specified lists as well.
3. Tag key contacts on social networks. Tagging is one of
the most underused features for professionals. Nearly every major social
network allows you to tag other users by using the “@” sign followed by a user
name. Tagging alerts the person tagged that you are mentioning them or have
posted something that you think they’ll find useful. Additionally, tagging a
post with their user name can potentially send more traffic to their profile
and increase their connection requests/followers. Most social media users are
appreciative of well placed tags (vs. those that are simply attempting to
advertise). Tagging is a great way to brag on key contacts and an efficient way
to share important updates and articles with several contacts at once who have
similar interests.
4. Create LinkedIn prospecting lists. Instead of using
the default search box on LinkedIn, click the “Advanced” to the right of the
box. Now you can search for all of the directors of sales in the oil and gas
industry within a 50 mile radius of 77002. Or, you can find the name of a
person who occupies a position in a company of interest. Use this feature to
identify key potential contacts.
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