Articles
How to save $273 an hour on marketing.
Personal Branding: It's not about self-promotion, it's a leadership imperative.
Five B2B marketing trends to watch.
Branding your business on a shoestring budget.
Brand positioning - focus on clarity.
Does your value proposition pass the test?
Some of my favorite books
Blue Ocean Strategy by Kim & Renee Mauborgne
Enchantment by Guy Kawasaki
Delivering Happiness by Tony Hseih
The Power of Nice by Linda Kaplan Thaler & Robin Koval
Lean In by Sheryl Sandberg
Switch by Chip Heath & Dan Heath
The Carrot Principle by Adrian Gostick & Chester Elton
The Goal by Eliyahu M. Goldratt
Attitude is Everything by Keith D. Harrell
Achieving Brand Integrity by Gregg Lederman
The Precious Present by Spencer Johnson, MD
Practically Radical by William C. Taylor
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